‘We Cannot Cap What We Cannot Count’: MarkApp on What MENA Needs Before CTV Scales
Ahead of ATS Dubai, Charlotte McEleny spoke to Sotiris Oikonomou of MarkApp about why the TV screen needs its own playbook Video budgets in MENA followed audiences to Snapchat, TikTok, and Meta, and… [+10878 chars]
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Original source: https://www.exchangewire.com/blog/2026/10/19/we-cannot-cap-what-we-cannot-count-markapp-on-what-mena-needs-before-ctv-scales/