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Dailymail.com Aug 13, 2026 • 03:42 PM Football

How southern women are keeping the fashion industry alive... as the rest of the country embraces athleisure

As most American women have embraced athleisure, there is still one area of the country that is holding out: the south. Workout clothing has exploded in popularity recently, with women across the na… [+4390 chars]

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This story is credited to Dailymail.com. Author: Margaret Abrams. Some news APIs provide excerpts only. Full licensed republication depends on your API/content rights.

Original source: https://www.dailymail.com/lifestyle/fashion/article-16013949/southern-women-bama-rush-fashion-industry.html