The NFL’s previous push into Europe lost $400 million. Why it’s trying again
When the Pittsburgh Steelers and the New Orleans Saints walk onto the turf of the Stade de France on Oct. 25, the National Football League (NFL) will stage its first competitive game on French soil. … [+10413 chars]
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Original source: https://fortune.com/2026/08/04/nfl-cmo-tim-ellis-europe-expansion-uk-australia/